|
Greenwoods has continued to invest heavily in e-procurement. Although
many businesses are investing in e-commerce, Greenwoods feels there
is a distinct lack of sites with comparable functionality and the
same degree of focus on the telecoms industry. Greenwoods has been
supplying the telecoms industry for over a decade and has built
up a vast amount of knowledge in the products required by operators
and OEMs. This is being transferred to the e-catalogue, where it
can be viewed by a global audience 24/7.
Product content on the e-catalogue has continued to expand since
the initial launch. The product range now covers: Active & Test
Equipment, Cabinets & Accessories, Cable, Connectors, Consumables,
Patchcords & Assemblies, Steelwork, Tooling, Trunking & Conduit
and Workwear & Protective Equipment. Industry knowledge when adding
product content ensures the site consists of all the product families
and products essential to an engineer’s daily job and makes finding
products straight forward. The recent introduction of ‘Tooling’,
includes a vast range of Hand and Power tools that are required
for the most common repairs and installation.
“Customers are key to the success of Greenwoods’ e-catalogue, we
will continue to listen to their requests for specific products
and develop functionality around making the procurement process
easier,” commented Steve Foster, marketing manager at Greenwoods
and responsible for the e-commerce initiative. “The number of enquiries
from customers across the world has been overwhelming since the
site was launched. With a stronger international presence and a
focus on customer retention we are continually looking for innovative
ways to improve the customer experience of using our site. This
year, Greenwoods will continue to develop e-commerce functionality
to ensure the procurement process is continually made easier for
our strategic customers throughout the UK.” |